Insignia Labels
Online catalogue and artwork guidelines
- Sector
- Label printing
- Services
- BrandWebsitesGrowth
The brief
Insignia Labels is a UK printer of self-adhesive labels: Braille, embossed, embossed foil and relief embossed. The foil and the embossing are the point, and nobody can feel either through a screen. Every order also starts with artwork the customer prepares. Insignia asked for an online catalogue and Artwork Guidelines for print-ready files.
What we made
The home page opens on a photograph of a real embossed label, lit so the raised letters show. The Artwork Guidelines have their own place in the main menu and take one question at a time: file formats, fonts, resolution and colour. Free sample is one of the two buttons in the header.
The work
